Russian Mobile Content News
Newsletter, May 3-29, 2006

Mexican Merkamobil chosen Russian platform WINGS
A mobile content provider Merkamobil (Mexico) and WINGS Software House (Moscow) have announced a deal to implement the mobile platform WINGS Communication Server at the content provider. Merkamobil provides mobile value added services in Mexico and in some other countries of the Latin America.
Source: http://www.procontent.ru/release/55.html

Kaspersky Lab protects against MMS viruses
Kaspersky Lab, a leading developer of secure content management solutions, will provide antivirus protection of MMS messages for Russian customers of Beeline. The partnership will ensure all multimedia messages sent via the Beeline network, both incoming and outgoing, are scanned for malicious code. The software that scans MMS messages for malware is based on Kaspersky® Anti-Virus for Mail Servers, which is part of Kaspersky® Corporate Suite, the company's modular solution for corporate customers. "Beeline is the first Russian cellular operator to offer protection against MMS viruses," said Dmitry Ustyuzhanin, head of information security at VimpelCom, the parent company that owns the Beeline network.
Source: http://sotovik.ru/news/news_22320.html

VimpelCom and Google signed cooperation agreement
The second largest Russian cellular operator VimpelCom (Beeline brand) and American Google Inc. signed a cooperation agreement. According to a press release, the operator will use mobile technologies, search services and mobile content from Google. The agreement details are not disclosed.
Source: http://www.procontent.ru/news/1429.html

AXE brand offering to play AXE ClickMan Java game
Mobile game AXE ClickMan will promote a new AXE odor ?LICK for men. The new Java game is available to download over WAP site wap.axeffect.ru ($0.3). The game players can send their game scores to AXE SMS center to participate in a contest AXE MegaCliker. The contest winner will receive a scooter PGO T-Rex 50cc, the second and third positions will get ARCHOS Gmini 402 comcorder and SONY Playstation Portable.
Source: http://procontent.ru/news/1418.html

INFON launching DJ tones
St. Petersburg based mobile provider INFON and DJ Kosinus & DJ Slutkey invented a new type of ringtones. Instead of standard ringtones users can download real new DJ sets recorded exclusively for mobile devices. The product is focused on active night clurbers who will be able to listen popular club mixes. Currently the INFON's catalog is offering 10 DJ tones.
Source: http://www.mforum.ru/news/article/034468.htm

PlayMobile will represent IndiaGames in Russia
Mobile content provider PlayMobile (Next Media Group) singed a contract to represent IndiaGames in Russia and surrounding countries. Interesting that in June 2005 another Russian provider of wireless entertainment PlayFon got exclusive rights for distribution of the games from Indiagames in the Russian market.
Source: http://www.mforum.ru/news/article/034465.htm

A1 and Huawei Technologies offering mobile TV solution
At a recent telecom show Svyaz-Expocom 2006 a Moscow based content provider A1 and its partner Huawei Technologies presented a turn key solution for mobile TV. The product is for cellular operators.
Source: http://www.mforum.ru/news/article/034462.htm

Nikita Mobile provided services to "You are a movie star!" project
A content provider Nikita Mobile, a producer center Cinemafor and a film distributor Paradise are launching a national entertainment project for youth, based on mobile and Internet technologies. On May 15 2006 a new Russian show business project Kinozvezda.ru (Movie star) has been started. The project aims to give a real chance for active youth to get to the silver screen. In particular, to be chosen for a key role in a new comedy by Ruslan Baltcer who previously shot two films with amateur artists. Applications by SMS, then filling profile with photos by the Internet, SMS voting for candidates, etc.
Source: http://www.mforum.ru/news/article/034463.htm

PlayFon entered Kazakhstan
PlayFon launched operations in Kazakhstan through two biggest local GSM operators' networks K'Cell and KaR-Tel. PlayFon's office located in Almaty will coordinate its activities in the largest Central Asia country. Kazakhstan became the seventh state in the list of countries PlayFon offers its products and services (Russia, UK, Ukraine, Sweden, Lithuania and Estonia). Currently, the number of subscribers in Kazakhstan exceeds 5 million people. K'Cell and KaR-Tel control over 95% of the market. Although the penetration rate in Kazakhstan stands at 35%, quick subscriber and prosperity growth suggests Kazakh VAS market being one of the most promising in the area. "For PlayFon the former USSR states with Russian language still widely spread and popular is one of key macro-regions. Similar mentality and taste preferences of CIS subscribers present a golden opportunity for introducing effective-proven business models and promotion practices," said PlayFon's VP Vladimir Borodin.
Source: http://www.mforum.ru/news/article/034477.htm

Motvet-Ukraine has chosen a solution from mobileview AG
An Ukrainian subsidiary of the Russian content provider Mobilnye Otvety is launching a mobile chat service based on technology solutions provided by mobileview AG. mobileview AG is a leading European application provider, content aggregator and service provider.
Source: http://www.mforum.ru/news/article/034548.htm

i-Free sponsors a leg of the Russian Rally Cup
Mobile content provider i-Free sponsored the latest leg of the Russian Cup in car racing, held in St. Petersburg suburbs on May 20-21. "We try to bring joy to people with everything we do," said Sergei Shulga, i-Free Executive Director. "We want to make everyone's life more colorful, more eventful. So in addition to producing exciting, fascinating content and designing a plethora of innovative services, we are also committed to backing sports highlights. Car racing is a tough, vibrant sport; it's a lot like real life that way. We are happy that the race turned out to be such a great show for players, fans and spectators alike."
Source: http://www.company.i-free.ru/eng/

PlayFon launched mobile portal for Sony Ericsson in Russia
The mobile portal accessible through Sony Ericsson handsets menu was launched by PlayFon on March 28, 2006. The core of this partnership is the development and introduction of premium interactive services designed for Sony Ericsson handsets in Russia. In the nearest future the Sony Ericsson customers will have instant access to best wireless content on the company's WAP and Web sites. PlayFon's Russian office assumes the development and technical support of the services, licensing and product adaptation for existing, upcoming and future Sony Ericsson models in the Russian market.
Source: http://www.mforum.ru/news/article/034641.htm

MForum published Top 10 mobile music for May
A Moscow based analytical and news service company MForum.ru (Mobile Forum) has published a rating of the most popular mobile music downloads in Russia for the first half of May. The rating is based on top ten downloads presented by leading Russian mobile content providers.
Mobile music rating (based on downloads):
1. Vostochnye skazky (Orient tales), by Arash & Blestjastchie
2. Ostanus (I will stay), by Gorod 312
3. Chernye glaza (Black eyes), by Aidamir Mugu
4. Esli v serdce zhivet lubov (If love lives in heart), by Julia Savicheva
5. Vozle doma vtoego (Near your house), by Serega, Max Lorence
6. All About Us, by T.a.T.u.
7. V mire p'janyh zhivotnyh (In drunk animals world), by P'janye Zhivotnye
8. Eto tvoi telefon govorit (It's your phone speaking), by Dobrofon
9. Resnicy (Eyelashes), by Brat'ja Grimm
10. In Da Club, by 50 cent.
Source: http://www.mforum.ru/sub/content/news/034708.htm

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